The past days (Feb. 6th to 9th), Idneo was at the European fair of Systems Integrators (ISE) that took place in Amsterdam (Holland).
In the field of SmartRetail IDNEO, through its partner ADmira, presented on the Panasonic Stand its concept of clothing sensorization through RFID tags.

In this area of ​​the Panasonic’s booth, it was showed how a Panasonic screen with Link Ray technology offered information about the product that the customer had just chosen from the shelf.
This information or even making the purchase online, is possible from the reading, through the mobile, of the content on the screen through the Link Ray technology.

Another of the proposals that we found in the stand, was a system of video and analytical radio that showed in another screen, information on analysis of market in real time.
It could analyze information about: number of people, gender or age, of all the people who were interested in the products displayed and which of those products had more acceptance by the visitor (based on what product had been chosen how many times from its original position on the shelf) and based on the rank classification of gender and age.

Undoubtedly, technology is becoming more integrated every day in our daily activities and with developments such as these, we will be able to know and evaluate the shopping experiences of our customers and optimize their time.